Tip for business owners: You are open and/or possibly struggling to stay open. It’s important, more now than ever, to make sure your info, links and public profile position your business, product or service in the right way, so customers can find you.
Don’t send potential customers to No-Where-Land!
Broken Links: Many businesses send out newsletters, tweet, or have social media presence, but links don’t always work or send people to the right location. Think about it like putting an address in your GPS, getting there and being told You Have Arrived...and it is an empty parking lot OR the GPS says Address Unknown. That’s what a non-working or incorrect link is like in your newsletters, social media posts, and website.
People are pre-planning where they go, not as many are driving or walking by storefronts and businesses as pre-Covid. There is not as much foot traffic as in the past. They are checking online to preview a business, it’s hours, if any specials, and, most importantly IF they are even open.
You can search for info online, but not always get an answer or get the answer you are looking for No one wants to drive somewhere only to find out it is closed, or their hours, products or services you need have been cut. They check online – websites, facebook pages, tweets, yelp, etc. If the info is not up to date or you get an error message, or links go to no-where-land, it is frustrating and many people give up and look for another place to take their business.
Many retail stores are closing brick and mortar locations and relying on online – this may be the new future of your business too…if you cannot be a strictly online business, you need to get people to your location, online and actually through your door.
Using the services of a person dedicated to that rather than an owner or staff who have their own jobs to do, or just trying to post now and then, can be a huge asset to a business. It is almost worse to have your latest up-to-date info be from a year or more in the past! That is like opening your business and keeping the lights off and door locked. It appears to potential customers that you may be closed. But it needs to be done creatively, and be current and consistent. Now is the time to re-position your business, and look for new ways to create customers and customer loyalty.
It doesn’t take a lot of budget to have someone handle your online presence. You invested a lot of money and time in your business, you should promote it – don’t rely on people just finding you by chance. Protect your invest and future. The shopping and dining habits of people change very easily, your loyal customers of the past can be loyal customers of a new business pretty quickly.
People are finding out every day that one or more of their favorite places have given up and closed for good.
Don’t let your business address be in NoWhereLand!
More tips coming on What’s the difference between advertising and marketing – What Actually does Marketing mean? and more; plus some funny business stories to lighten things.
Check out some of the services we offer at Best Marketing.