Fun facts and info on advertising, marketing, business, and life in general

Jump right in…

This funny story has a moral – or least a few lessons to be learned – or maybe will just get a smile. Never assume, look before you leap, don’t believe everything you hear, get all the facts, some things are not as they appear, test the waters first…and on and on.  So many lessons learned from 1 little jump.

Years ago we were invited to visit some friends who lived on a hilltop, on a wooded lot. They told me they had a built in pool, with a cover, with a heater – so bring my bathing suit.  Got there, it was a cool late summer night in NY, cooler than the previous days had been, so outside temperature was probably under 70, maybe more like 60 degrees; I commented that the pool must be cold, even in summer being surrounded by and covered by so many trees.  They said, no it’s heated – so I put on my bathing suit and jumped in!

I came up yelling – OMG, I thought you had a heater.  It’s freezing!  They said – and here it is – Yep, we do have a heater, BUT IT’s NOT ON!

Moral – make sure you get all the info before making decisions.  This can be applied to life in general and business.  You should always learn from your mistakes – this was a cold slap in the face (and whole body) reminder! But it left a lasting impression and I learned a lesson from it. I now try to ask questions, and/or listen to others, gather the facts to make sure I have all the info before I do things, or form an opinion.

We all laughed about it.  It kind of became the joke whenever we were about to try something new.  We’d warn each with “it’s not on!”
And, yes, we did stay friends with them!

Have a happy weekend.

Tips for salespeople cold-calling….

Now that people are starting to get back to work, salespeople may have to make cold calls again, the old-fashioned “pound the pavement” method. There are a lot of people competing for business.

Here are some tips when cold-calling:

Learn the peak and off hours so you do not interrupt their business or customers. Do not expect the customer to wait til you are done; you should wait til they have been taken care of.

When the first person you see may be sweeping the floor, cleaning a table, stocking shelves or answering phones – most people would ask politely, “can I speak to the owner (or manager).”  You should NOT assume they are not the owner or manager.  A better way is to ask are you the owner, or manager, or even person in charge.  It accomplishes a few things.  IF they aren’t, they now feel respected and can become an ally, getting you in front of the decision maker; if they are, then you still showed respect for their business and staff.  Many owners have to do every job at some point during their day to day operations and get their hands dirty, or wear same uniform as their staff.

Never underestimate who you are talking to…they may not be the owner or manager, but could be a relative.  If they ask what it’s about, or what you want, don’t talk down saying you only want to talk to owner.

Same thing applies when you do talk to decision maker – don’t knock their business and say you can make it better; you can offer some suggestions to help – but putting someone on the defensive by saying they are not handling their business correctly only puts up a wall.  You want to become an asset, talk about helping them save time, as well as money, by using your or your company’s products or services.

Remember TIME is very valuable in small businesses, and especially now with Covid-19, Coronavirus affecting so many.  There is a short time to make a comeback to remain open.

There is so much to do that a lot of the marketing, advertising, promotion of the business gets put off; especially keeping the public up to date on social media, and keeping website current. If you can show how you can help them save time as well as money, it can be a deciding point for a harried owner.

You should also offer conversationally a reference or business similar to theirs that you have worked with in past, or are working with currently, to show you understand their potential needs, so you can provide a solution.

Never be Negative!  A radio sales rep once asked a client of mine if he felt I knew what I was doing,  did I have his business interests as priority, and was I really helping his business.  The client said well I hope so, that’s why I hired her.  Rep proceeded to say that since I advised against his station, I did not have the best interest of the business at the forefront, and that he could a much better job.  The owner then said – how do you know that is not my wife, or sister or business partner that you are knocking!  All that rep accomplished was to make 2 enemies, and of course, the owner never would work with him since.  Not every service is the right fit for every business.

Never burn your bridges! You never know when you may need to talk to that person again, or patronize their business, or, if you change jobs, or they do, you may need to call on them again.  Even if you do not earn their business right away, it is always better to be on good terms. They may even refer you to someone else.

Be knowledgable! Salespeople should learn something about the business and the industry that they are calling on, so you can talk the “language” and use proper terminology.  To be able to help a business you really need to know about it. Too many salespeople are so busy talking about what they do or sell, that they ignore the trends in the particular business or industry, or what the business owner wants or needs.

Be positive! It is always better to be positive and creative, than to downgrade what is or has been done, even if it didn’t work.  A no today does not necessarily mean no tomorrow or in the near future – circumstances change in businesses every day.  Covid is a prime example – no one could have imagined being shut down for months.
For business owners, it’s like starting from opening day again.

Be pleasant!  No one wants to talk to someone who is depressed, angry or makes you feel like your time is not valuable.

90% of sales closings are personality driven.  An old saying is that as a salesperson you have to sell yourself, then the product or service!

Business is getting better, and although many are being forced to make the decision to close permanently, it is better to be part of the solution, than the problem.


How we all can help local small businesses survive Covid 19

Businesses have to do their part and find creative ways to keep serving their customers – BUT, we, as consumers, also need to do our part to help small, local businesses stay in business.

We are all talking about how awful it is that our favorite places are struggling or closing, but we can do more than just talk about it. When we shop, dine or take out, get hair cuts, get our nails done, hire small independent firms and consultants etc, think of the type of ownership of those businesses.  LOCALLY owned helps all of us….there is a trickle down effect that is a good one.  When you spend your hard earned dollars locally, the money stays here and helps other local families and businesses.  What you spend keeps people working, helps to pay someone’s rent or mortgage, pay local taxes and give a boost to the local economy, with us all spending our dollars locally.

Everyone’s money is tight right now, and although there are amenities we can skip or cut back on, we all for example,  have to eat.  So why not at least spend part of your food budget for 1 or 2 meals a week in a local restaurant (take out or dine in) and help everyone from the business owner to the waitstaff, to their suppliers.  It actually benefits a lot of people locally and can make the difference in whether your favorite place stays open or becomes yet another victim of this virus.

You could be that one more customer that helps keep a local business open.  There will unfortunately be a lot of closings, changes and scaling down due to this virus, but if we do our part it really does benefit all of us.  The more businesses that can survive and the more people back to work, our way of life may be able to be close to what was “before Covid-19”.

If we do nothing, nothing happens!


How small businesses can survive Covid


Way too many small businesses are suffering during this extended Covid shut-down and slow-down. There are some ways to help jump start or keep your business afloat.
Now is NOT the time to stop advertising or keeping the public informed and aware of your business; use social media free posts or small amounts of $$ Facebook ads. It’s also smart to offer specials, do something unique and different to create customer traffic. It is also an opportunity to update websites, make sure they are mobile friendly, and position your business correctly in the most favorable and user-friendly way.
For example, restaurants are all competing for customers since people are not dining out as often, or with as many people as pre-covid; they are choosy about where they go and are looking for the best value for their money. Sometimes a special can make the difference on which place is chosen. Sometimes figuring out how to increase traffic during the seemingly “off” hours can make the difference between weathering this virus storm or going out of business.
So many businesses, retail stores and services are struggling and not able to pay rents, staff and suppliers. They either cut hours, what they offer, or decide to close, some permanently.
A creative approach can help keep you in business. I know many have said they cannot afford to hire an outside person or marketing firm right now – but it could be the boost desperately needed to continue to operate and make a profit – or at least cover expenses – til things get back to normal. For example, restaurants need their managers, waitstaff and cooks concentrating on their respective jobs and servicing the customers that coming in; they don’t have time to post or keep updating social media.
Consumers do look to social media for current info on hours, restrictions, if any, menus, specials and more. If information is outdated or missing, people will in most cases, choose another place.
If you are looking for some affordable help with this, check out my website for short-term marketing packages.


A little phone “don’t do this” tip…

…for business (and personal)  telephone conversations… in business, we all have those people we have to smile while talking to, even if it is a fake smile…so they cannot hear the tone of the aggravation.

One thing I learned years ago was  to be aware of is that phones do not immediately disconnect when you think you have hung up, especially older land-line phones with hand to ear receiver… I remember talking to an especially irritating advertiser, who had called to complain about one of my sales reps who wouldn’t do what the advertiser of those “I deserve better special deals than everyone else” people.

After I spent 10 minutes explaining that we could not do what he asked, and offering him some other pacifying options, we came to somewhat of an agreement…and… then I said “have a nice day…”  hung up, or at least thought I did, and said “YOU JERK!” which he of course heard.   Lesson learned, anything bad you have to say, say it in your head!  Sort of funny, in an, OH NO DID I JUST DO THAT way.

I will be sharing some stories and more tips – some mistakes and missteps, things I learned, sometimes the hard way, through the years.  Hope it helps some of you avoid making the same mistakes, and gives some insight and tips on how to do business with people day in and day out.

Hello world!

I write some blogs for some clients, so I decided to start one of my own.  Some random thoughts and stories about business, people I have met and dealt with, and life in general.

I always wanted to write, maybe not quite aspiring to “The Great American Novel”, but something of interest, some funny stories, some that seem unreal, and some that just “are.”

A lot of people have told me “you should write a book”, and this could be a start.

Thanks for stopping in…

A funny people are strange story…

People are really funny and sometimes do things that are so strange, I find I just cannot even answer or comment. Working with people, especially at restaurant settings provide a lot of humor and strange happenings.

Here is odd example; One of my clients is Raleighwood Cinema Grill, a movie theater and restaurant all in one, a great place.  If you are not familiar with the set up, there are both chairs at tables and chairs at a counter where you can eat your meal while watching a movie, if you have been there, then this will probably be funnier and mean more to you.

I happened to be there coordinating an event, when a staff member came in to kitchen and said a customer had his feet up on the counter… they had asked him to take them down, but he just put them back up again and again, and could I go and ask him to move his feet? ?

This falls under  the “I can’t believe he said that” category- I asked him softly if he could please take his feet off the counter, people were eating not far from him…he then said…wait for it…… well I took my shoes off!

Just one of the funny, weird things we run into when working at or around the public.

I’ll be sharing some more of these in the future.