We probably have all heard the saying #LittleThingsMeanALot – it is VERY true for businesses, especially the smaller, locally owned and operated ones…..
There are many ways a small business can keep their customers happy, THANK and reward them, which will help increase business. Many that don’t cost much or anything at all! REWARDS – we learn at an early age when we do something good, we get a REWARD. Cookies, trophies, prizes, freebies, there are a lot of different rewards – and people love them all.
Businesses can reward existing, loyal customers through credit card or email database programs. If someone is a Frequent Customer, reward them after a certain number of visits (or it can be a certain $ amount spent). Once a month or a quarterly reward can be the incentive for a customer to return more often. Rewarding NEW customers is also a smart move, give them a reason to come back.
Knowing someone’s name: When people walk in to a business and are greeted by name, they feel important and tend to become loyal customers. Owners and staff that remember customers, welcome new customers and offer help make it more comfortable for people to return. And happy customers will bring others with them.
Birthday clubs rewards – create a data base that rewards customers in their birthday month – a great way is to give a FREE item with any other purchase, so customer has to come in to redeem. And WHAT you give also needs to be worth it to customer to come to your business. Do NOT offer a % off or something too small to be worth a trip. If you wouldn’t go somewhere to redeem it, neither will your customers.
Test NEW items, food or merchandise – ask your loyal customers to take part in a testing, and allow them to bring a guest. Examples are FREE wine tastings (on off hours if possible) or new menu tastings in a restaurant; a service business, for example a day spa doing massages or facials, which are typically 1 hour or more, can offer a free 1/2 Mini session to long time customers., or a free sample of a beauty product with any paid service.
Rewarding long time and loyal customers means a business should be starting off each month with a higher base of customers than the previous month, and therefore the business will grow. Little things add up, but some can also detract from a customer deciding to patronize one business over another. Be very careful when raising prices – ANY raise can cost a business 10-15% of their existing customer base – so make sure the raise is worth it! Find ways to #CreativelyIncreaseSales.
Check out future blogs on some hints and ideas on how to increase sales revenue – and how to incentivize your staff to help grow your business.