Fun facts and info on advertising, marketing, business, and life in general

Tag Archives: business mistakes

MadMan (2)
So as salespeople and almost everyone in business has heard at least once – something you presented, proposed, planned got the reaction “It Didn’t Work” from your client.

Well, 99% of the time #ItDidn’tWork BECAUSE they did not follow it exactly or fully. When, as a business owner, you try to save $$, sometimes it winds up costing more or being a waste of the $$ spent.

Marketing, Advertising, Promotional and PR plans are called plans because they are not a ONE STEP ANSWER to increasing business. When a business owner doesn’t follow or implement ALL of the steps in a plan, it is NOT the plan that didn’t work – it’s the partial or incorrect execution of it that doesn’t give the results expected.

So, as a salesperson or consultant make sure you stress the importance of following your plan or program fully. IF the owner is not willing to do it right, then it is better for you to advise them NOT to do it in a partial, or pick and choose method. Because when it doesn’t work, you will get the blame.

And as an owner, if you are not open fully to the ideas, or do not have confidence in the plan or person….then don’t do it. There is no point asking for advice and then not following it or not following it fully. On the flip side, do not follow blindly, make sure the salesperson or consultant has a proven track record, has references and has a really good working knowledge of YOUR particular business and industry, not just their own product or plan.

DigustFaceNot following all the steps is like planning and preparing to serve a great dinner, then using the wrong ingredients or spices, or not cooking it at all and expecting it to be great.
It Doesn’t Work!

Owning and operating a business is hard, and sometimes it’s hard to spend money on a marketing and advertising plan or program that has no guarantees. Let’s face it though, there are NO GUARANTEES.

But, again if you do it right you can expect results. And if you do not do anything, most likely nothing will happen or change. Many businesses throughout the years have said “It didn’t work” – generally, they are no longer in business.

It’s like raising prices and wondering why your business isn’t making more money. 10-15% of existing customers are lost when prices go up, especially in the restaurant industry. If you cannot afford to lose them, or cannot generate enough new customers to replace and surpass that number, think about what effect raising prices will have.

There are better ways to increase sales and profits. Watch for next blog with some ideas and stories about small changes than can bring big results!


…for business (and personal)  telephone conversations… in business, we all have those people we have to smile while talking to, even if it is a fake smile…so they cannot hear the tone of the aggravation.

One thing I learned years ago was  to be aware of is that phones do not immediately disconnect when you think you have hung up, especially older land-line phones with hand to ear receiver… I remember talking to an especially irritating advertiser, who had called to complain about one of my sales reps who wouldn’t do what the advertiser wanted..one of those “I deserve better special deals than everyone else” people.

After I spent 10 minutes explaining that we could not do what he asked, and offering him some other pacifying options, we came to somewhat of an agreement…and… then I said “have a nice day…”  hung up, or at least thought I did, and said “YOU JERK!” which he of course heard.   Lesson learned, anything bad you have to say, say it in your head!  Sort of funny, in an, OH NO DID I JUST DO THAT way.

I will be sharing some stories and more tips – some mistakes and missteps, things I learned, sometimes the hard way, through the years.  Hope it helps some of you avoid making the same mistakes, and gives some insight and tips on how to do business with people day in and day out.