Ever notice that business owners who say advertising (or marketing or promotions) do not work usually advertise their Going Out of Business Sale? Wait, What? Amazing how advertising works when it’s too late. wink..wink!
Anyone ever wonder why supermarkets (and car dealers) still advertise? We all know they exist, we have our favorite stores, and we know pretty much what they sell – but they still advertise, run sales and specials, and do some in store promoting.
In this day and age of social media and Covid lock-downs it is really important to get your business message out to the public. There are less customers and less of their budgets to go around. There are many options – social media is one. Using Social Media Marketing PROPERLY is low cost and a huge asset in consumer decision making.
Hire a marketing consultant. It can help your business survive and even grow in these hard times. You need to get customers in, and get your message to them. We all know budgets are tight, but if a business does nothing, they will wind up spending their money on going out of business sales, advertising to generate some capital and not take too big of a loss.
No one wants to go out of business – but is happening more and more every day, especially to locally owned small businesses. Spending a business budget wisely can keep a business going, and outlast this crazy time. Hiring a professional is a smart and cost-effective way to help your business.
Ask around – get recommendations – and talk to a few potential independent consultants – they can generally provide services that fit your budget.
Trying to save your business is way better (and smarter) than just doing nothing. Don’t wait til it’s too late. DOING business is better than GOING OUT OF BUSINESS…you have to do one or the other.
Check out my website with some plans that may help your business.