Many businesses, especially small and locally owned, need to use creative ways to promote. In a previous blog, I wrote about Cross Promoting with other businesses in your area.
This will talk about HOW to USE the information you gather. It’s a waste of time and money to just run a contest, give away a prize, get information and feedback and then do nothing with it.
Entry forms: if using to build database for future emails – name, phone and Zip Code are important. Gathering information on zip codes can tell you where the bulk of your customers live. It’s a good idea to start off the entry form “box” with a couple of empty folded forms – people will enter when they see other entries.
Using the information correctly is vitally important. You may want an outside eye on this – getting a Marketing Consultant who can interpret this info and use it to YOUR Advantage can be a HUGE ASSET to your business and save you money in the long run – while creating new customers and cash flow.
After the contest: you should send an email newsletter out to your database, about the contest that just ended, what the prize was and WHO WON it – just a first name and initial of last name – do not give out personal info! (You had already hopefully sent out info about the contest and how to enter to your existing database.)
SPECIALS and TEASER: Run a special that you can announce to get customers back in quickly. Tease to watch for details coming on NEXT CONTEST!
Sales info: use your sales information to see what products were popular during the contest timeframe, IF sales increased, and any other feedback you may have gotten from customers. Then highlight the item(s) by running a promotion or sale, possibly with a buy 1 get 2nd half price or combo a popular item in with a package of 2 or more other products.
Customer flow: ask your staff, or take note yourself, what the popular days and hours were – you could even use different color paper for the entry forms to track day and/or times of entries – then possibly have a Special on the Off-Hours.
Follow-Up: make use of the information gathered by running either a SALE or in-store special – give the customers a reason to come back. With the tight budgets right now during Covid, businesses need to give the buying public a reason to choose YOUR place over a competitor.
With so many brick and mortar stores closing and going on line, small businesses need to be pro-active in creating reasons for consumers to come into and shop, dine, use the services of small locally owned businesses.
Remembering your customers names if possible goes a long way in a customer returning and bringing others with them, especially in a restaurant. Everyone wants to feel a little special!
Owners cannot do it all – getting the right help is so important in keeping a business viable!
Ever notice that business owners who say advertising (or marketing or promotions) do not work usually advertise their Going Out of Business Sale? Wait, What? Amazing how advertising works when it’s too late. wink..wink!
Anyone ever wonder why supermarkets (and car dealers) still advertise? We all know they exist, we have our favorite stores, and we know pretty much what they sell – but they still advertise, run sales and specials, and do some in store promoting.
In this day and age of social media and Covid lock-downs it is really important to get your business message out to the public. There are less customers and less of their budgets to go around. There are many options – social media is one. Using Social Media Marketing PROPERLY is low cost and a huge asset in consumer decision making.
Hire a marketing consultant. It can help your business survive and even grow in these hard times. You need to get customers in, and get your message to them. We all know budgets are tight, but if a business does nothing, they will wind up spending their money on going out of business sales, advertising to generate some capital and not take too big of a loss.
No one wants to go out of business – but is happening more and more every day, especially to locally owned small businesses. Spending a business budget wisely can keep a business going, and outlast this crazy time. Hiring a professional is a smart and cost-effective way to help your business.
Ask around – get recommendations – and talk to a few potential independent consultants – they can generally provide services that fit your budget.
Trying to save your business is way better (and smarter) than just doing nothing. Don’t wait til it’s too late. DOING business is better than GOING OUT OF BUSINESS…you have to do one or the other.
Check out my website with some plans that may help your business.