Although 2020 has been a very strange year that will never be forgotten – life, and business, has to go on.
It’s time for business entrepreneurs to #takestock – time to decide if and what business you want to keep, or what new business prospects to pursue in 2021. With the past months of restaurant and retail restrictions, curfews, and general cut backs on spending and with Holiday shopping over – people are trying to get back to normal – if there is really a return to normal. Most feel that we will have to accept a #newnormal, especially for businesses.
ALL businesses were affected and more of a negative impact has been, and is, being felt by small locally owned businesses.
It’s time to take stock and see if you can adjust your business services to fit with the lower budgets, and smaller number of clients to go around. Owners will be much more careful of how and where, and with whom, they spend their limited budgets.
Look at what you offer in a new light– try to see it from the prospective of an owner who has a limited budget to spend. See if YOU were doing the buying or contracting for services, would this be what you could afford and bring you the results you want? While it’s still true that you have to spend money to make money – it does have to be a carefully thought out decision.
A lot of small local businesses have closed, and more will unfortunately close in the coming year . Make sure what you do business-wise is really what you want to be doing. MANY entrepreneurs are looking at new services to offer. If you can position your product or service to really help a business owner not only stretch his budget, but truly help keep them in business and eventually grow.
We all need our salespeople, service people, entrepreneurs, suppliers and small, locally owned businesses to help keep the local economy thriving – we need to have all the $$$ we spend stay local.
No one can actually tell you what to do in your business for the new year and changed conditions, you have to sort of “go with your gut” and not make decisions while in panic mode.
We have a few more days before business life starts back up the first full week of January. Make plans. Make lists. Then DO something – it is still better to do something, than nothing.
Here’s hoping and wishing we ALL have a better, healthy, happy 2021 both in our personal lives and careers – Happy New Year!
We have probably all heard of Secret Shoppers and thought they were used mostly in big retail businesses. We have all heard of corporate spies! With face masks now common, everyone looks like a secret shopper.
They can be a valuable asset to a small business almost more than to the big corporations.
#SecretShoppers come in to your business, ask questions, try or buy your products or services, and report back to you, the business owner. Just sending someone in and saying let me know what you think is not the way to do it – there are a series of questions a Secret Shopper should answer, so you, the owner, get the right info and feedback. (I have a form with a great set of questions). The way you compensate and treat the Secret Shopper is also very important.
You want the info to actually help you if changes are needed – you want to see and experience what a customer does. If you don’t use the info gathered properly, it was a waste of time and money to even use a Secret Shopper approach.
Secret Shoppers accomplish a few things, one of which is creating a new customer (the Secret Shopper) and a spokesperson. If they enjoy their experience, after you give the OK, they will then tell other people firsthand about your business, and how they helped.
But – you do have to be prepared for potentially bad feedback. When an owner or manager is on-site, staff – and their interactions with customers – are usually pretty different than when no one is watching over them.
Many owners say the info they got back was not helpful — because it was not what they wanted to hear, or it different from what they saw when they were on-site. They then do not make any adjustments and, of course, say secret shoppers are waste of time.
What you do with the info is also extremely important – if you ignore what you do not like or want to hear, and do nothing, it will accomplish nothing. Getting info to help fix small problems before they become BIG problems is so important to a small business, which typically does not have the luxury of waiting for things like the virus shut-downs and decrease in customers to get better, and go back to normal. Face it, normal will NOT be the normal we used to have, it will be a #NewNormal – and businesses that adapt and get creative will survive it.
Secret Shoppers are just one of the creative and inexpensive ways to help increase your share of the limited budgets people now have to spend. Don’t wait until it’s too late to help your business. You invested too much time, effort and money not to keep it going.
More ways to help keep your business afloat coming. Check out BestMarketingNC.com for info on our services.