Many small business owners build a website, open social media accounts but then do not use them to their advantage. In many cases their web presence is actually bad for business.
Having incorrect or out-of-date info on the web really harms a business, especially a small business.
For example – I needed to make a service appointment at a business I have used in the past. When I looked them up on google, got to their website, they had a contact phone # – which I called. I got a recording that the number was not in service. I assumed the business had closed, and I should look for a new service provider.
Instead, I decided to a little more digging. I found another phone number doing another google search, further down the list – called it, and they are open. I then checked a few other businesses’ web presence – it is amazing how many have information over a year old, or no info to help potential customers, and/or have bad links, or links that do not link to anything #Non-Link! Some still show they are temporarily #CovidClosed and would probably re-open in a few weeks BUT the post is dated April 2020!!! Consumers do not typically have the patience to keep checking and digging – they just move on to the next business.
By not keeping a website updated businesses may have LOST a LOT OF BUSINESS. Unfortunately, there is no real way to track LOST business or calls. Having a social media account, and having information and posts that are outdated or ONLY about business can also be harmful. Social media posts should be a mix of interesting and current trends, discussions or current events as well as updated CORRECT info about your business, products, special, hours, etc. Photos and videos help too. Using Hashtags is great, IF you it correctly. #EverythingisNOTahashtag! This is the perfect example of why spending some $$ on hiring a professional to keep your web and social media presence up to date, pertinent, and informative is really an important investment in your business.
Bad or outdated info is like having a store front, staffing it, then keeping the doors locked and the lights out!